solitaire   Solitaire: The round brilliant cut diamond consists of 56-58 facets which maximises the volume of light that is reflected from the inside and produces the greatest sparkle.
princess   Princess: Other than a solitaire stone the princess cut is the most popular choice due to its unique cut. Born in the 1960’s this relatively new diamond shape has pointed corners and is traditionally square in form.
pear   Pear: A teardrop shaped cut that resembles a brilliant cut that has been elongated along the tip, which allows it to shine with all its facets.
oval   Oval: Lending itself to another brilliant cut diamond, which appears to have been squashed, the oval shaped diamond is popular as their length can accentuate long, slender fingers.
emerald   Emerald: A rectangular shaped step cut, that’s purpose is to enhance colour rather than brilliance. Emerald cut diamonds can vary greatly in how rectangular they are with facets on the sides, ends and across the corners.
asscher   Asscher: Invented by Joseph Asscher early in the 20th century, this stunning distinct cut resembles an emerald>shape but it is square in form with wide step facets.
heart   Heart: With 59 facets a heart cut diamond is based on a pear-shaped diamond with a division at the top and isthe ultimate romantic symbol of love.
cushion   Cushion: Also known as a pillow cut this rounded square shaped diamond reflects a large amount of returning light, which makes it one of the most brilliant and sparkling diamond cuts available.
marquise   Marquise: Named after the Marquise de Pompadour, the mistress of King Louis XV this diamond cut is oval with tapered, pointed ends.